The construction industry has a great impact on the economy of a country. According to the World Economic Forum, the sector plays a role in increasing the GDP, job opportunities & economy of a country. As a result, the sector is highly competitive & takes an extra something to stand out in the crowded market. Now, you may think how do we stand out? Well, we need to incorporate the most trending strategies & technologies into the marketing department. So, Digital marketing is the latest and powerful way for the branding of the construction company.
Let’s ask ourselves the simple question- “Why Digital Marketing?”
The construction business is a very competitive field. It takes a lot of hard work, a highly talented team, and the drive to deliver safe spaces for the customers to get noted in the sector. The Internet is conquering the world of marketing like a forest fire. Therefore everyone is incorporating digital marketing into their marketing strategies to stay ahead of their rivals.
Advantages Of Digital Marketing In Construction Industry
When you are planning to construct a home or a commercial space, the first thing that comes to your mind are the names of possible builders/contractors you could approach to help you plan the whole space to be built. So how do these names come to your mind? Well, they have been etched to your memory as you had noticed the brand name in advertisements, a friend talking about them or you may have seen their real-time projects in your locality.
So branding is a very important strategy the construction sector should consider to reach their target audience. Digital marketing can help you achieve this. Now let’s understand how branding can be done using the following methods:
- Google Ads
- Display Ads
- Social Media Ads
Do you want your company to pop up when people search for construction services in their locality? Google Ads are a very efficient way to advertise your company services to the audience. Google Ads are displayed on search engine results, web pages that have related content to the keyword and also google ads can be made as local as possible. Google Ads follow the pay per click campaign methods. Here for every click, a potential client makes, you pay to google a certain amount. So the click takes the lead to your website or results in a call to your service department. So PPC Ads not only spread your brand name on top of search engine searches but also gives you more potential leads to your client funnel.
For a construction company, their Ads should be visually eye-catchy, location specific to increase audience reach and quality content to improve response. Display Ads have become popular in digital marketing with its visual impact and targeting abilities. Display Ads are paid Ad campaigns that appear on web pages in the form of graphics while you surf. Advantages of display Ads in the construction sector are:
- A construction company gets maximum leads from the way they present their work. A visually attractive work is a display of your portfolio through ads grabs attention. This further leads to the inflow of potential clients.
- Targeting the audience in your locality is a very important factor to get clients which can be achieved with display Ads.
- Display Ads help in retargeting campaigns by putting your ads in front of your previous clients to generate their interest to avail your services.
- Display Ads are a great tool for generating brand awareness. For a construction company, the brand name is an important factor. Higher your brand reputation, higher are the chances to get more clients.
Social Media Ads
Social Media is a powerful tool for business to increase brand awareness, traffic and conversions. Construction companies can incorporate social media ads to promote their services among the potential audience so that they are redirected to your website to avail your services. As per the infographics below, Linkedin and Facebook are the top social media networks preferred by construction marketers to implement their marketing strategies. Social Media Ads can be used to increase brand awareness and brand visibility by constantly appearing in social media networks.
Image source [GenieBelt]
So are you looking to increase your brand awareness? Feel free to contact us.
Lekshmi Devi S